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Financial Advisory Firms

Your HNW clients need an estate plan. AI is changing what they expect you to deliver.

Why this offering, why now

RIA Edge’s 2026 Outlook Survey found 53% of firms already offering trust and estate planning plan to expand it in 2026; 66% of $500M+ firms expect expansion. T3 survey data shows estate planning software adoption is up 259% over two years.

The platform layer is now funded for scale. Wealth.com closed a $65M Series B in April 2026; its Ester engine processed 100,000+ estate documents in 2025. Trust & Will generates advisor-ready estate summary PDFs from uploaded documents. Vanilla now ships into independent RIAs through Betterment’s custodial network on the back of an Insight Partners–led round.

Mariner reports a 200% revenue-growth-rate increase among advisors who adopted Vanilla as part of their planning process, across a 700+ advisor deployment. This figure comes from Vanilla’s marketing channel and Mariner’s own attribution: directional evidence from the firms involved, not independent benchmarking.

Client expectations are shifting on the document-production layer specifically, not on the advice layer. Trust & Will’s 2026 Estate Planning Report found 30% of Americans now trust AI advice more than a human attorney for estate planning, up from 20% in 2025, and 46% among Gen Z. Only 5% would use AI for documents without attorney review. The opening for the firm sits exactly where clients won’t trust AI alone: document strategy, not document production.

What it is

The engagement has three named components. AI intakes and summarizes documents, so uploaded wills, trusts, and POAs become an advisor-ready summary. The advisor leads strategy and beneficiary review against the client’s full balance sheet, business interests, and family situation. The firm coordinates with the client’s estate attorney on anything that needs legal drafting or revision.

Priced per engagement, as a planning retainer, or as a tier inside a broader subscription. The AI handles the document layer the client doesn’t want a human to charge $400/hour to read. The advisor handles the strategy, the family conversation, and the cross-discipline coordination that the AI doesn’t do and the attorney isn’t scoped for.

The firm isn’t trying to become a law practice. It owns the strategy work between client, documents, and attorney, priced for that strategy rather than for document-production minutes.

Who buys it

HNW individual with recurring estate-planning needs and a cross-discipline relationship (CPA, attorney) already in place.

Recent SECURE 2.0 and wealth-transfer law changes hit the client base. Demand surges. The firm’s informal estate-planning capability becomes a capacity ceiling on either retention or new-client onboarding.

What the firm gains

  • A named offering for a need 53% of trust/estate firms already plan to expand against in 2026.
  • A bounded compliance scope: AI summarizes, the advisor advises, the attorney drafts.
  • A premium engagement with HNW clients who already see the firm as the relationship owner, priced separately from AUM.
  • A platform-rentable document layer, so the firm’s margin doesn’t depend on building in-house estate-document infrastructure.

Why a mid-market firm can win this

The mid-market RIA already has the HNW client’s trust and the cross-discipline relationships: accountant, attorney, family. What it usually doesn’t have is a productized estate-planning offering with a named scope and a named price. Platforms like Wealth.com, Trust & Will, and Vanilla now make the document layer rentable, which is the part a smaller firm couldn’t cost-effectively build before. The firm’s real product is the strategy, the family conversation, and the attorney coordination. AI-native consumer apps can’t ship any of the three.

What it takes to design properly

  • Which document/AI platform partner the firm builds on (Wealth.com, Trust & Will, Vanilla, or comparable), and what the firm’s service explicitly adds on top.
  • Attorney coordination model: referral network, named partner firms, or in-house counsel relationship.
  • Pricing mechanic: per-engagement, tiered planning retainer, or component inside a broader subscription.
  • Disclosure, supervision, and recordkeeping for AI use, including how the AI-generated summary is reviewed before client delivery (load-bearing under SEC 2026 examination priorities).

These are the decisions the Workshop helps financial advisory firms answer for their specific firm. You leave with the offering specified end to end and ready to test with a named client.