After the billable hour.

Clarity Isn’t Commitment

Partners agree at every quarterly meeting that something has to change. Nothing moves by the next one, because the partners who vote on the change are paid from the work it would cut.

You’ll Answer for the AI You Never Touched

Most agency clients hold their agency accountable for AI in their marketing, even when their own in-house team runs it. They have named an offering, and most agencies hand it over for free.

The Advice Your AI Vendor Can’t Give You

Buy the platform. It’s the floor, not the strategy. And the company selling it to you can’t give you the one piece of advice that matters: what to build that needs less of it.