What your firm sells next depends on your industry.

AI is changing what your clients will pay for, and what your firm needs to sell instead. The pressure looks different in every sector. So does the opportunity.

Law Firms

Firms moving first productize routine contract review and sell regulatory monitoring per seat. 80% of fee arrangements are still hourly. 71% of clients want flat fees.

Accounting Firms

Continuous-monitoring subscriptions and productized fractional-CFO retainers are where the recurring revenue is forming. 93% say they offer advisory. Almost none have changed how they price it.

Marketing Agencies

AI visibility audits and content-governance subscriptions price the agency’s judgment, not its output. Agency revenue is falling while ad spend grows.

Consulting Firms

Enterprise firms have already shipped the paid, fixed-fee diagnostic sprint that boutiques haven’t built. AI now handles about 80% of junior analyst research and slide work. Clients are repricing.

Staffing Firms

Embedded talent advisory sells capacity on a monthly retainer instead of a per-hire markup. US staffing revenue fell 10% in 2024.

Engineering Firms

Peers are pricing due-diligence and feasibility as productized, fixed-fee offerings on a 7–14 day clock. Production work is 60–70% of billable hours and the most automatable part of the business.

Financial Advisory Firms

Margin is moving to subscription planning and tax-aware investment management, priced separately from AUM. Robo-advisors manage $2 trillion at a third of the fee.

Architecture Firms

A 48-hour fixed-fee feasibility offering gets the firm paid for the work it used to give away. Construction documents are 40% of fees and the most automatable phase.

Don’t see your industry? The assessment works for any professional services firm.