How we work
From an idea to a service your clients pay for.
We help you turn AI into new revenue: what to sell, how to price it, and the systems that deliver it. It starts with 20 minutes.
Book 20 minutesFirst, we find out what your clients will pay for.
Will clients pay for it?
Two days · $15,000
We lead your partners to the best two or three services and scope the first pilot.
Will clients pay for it?
The plan · Whole firm
Two days · $15,000
We lead your partners to the best two or three services and scope the first pilot.
Does it work?
Two weeks · $10,000
A working first version on your client work. Then you decide whether it goes to production.
Does it work?
The pilot · One idea
Two weeks · $10,000
A working first version on your client work. Then you decide whether it goes to production.
Can you deliver it?
One fixed price
Live on your client work, with your team using it. The pilot’s $10,000 is credited in full.
Can you deliver it?
One fixed price
Live on your client work, with your team using it. The pilot’s $10,000 is credited in full.
Who buys first?
First clients
With us alongside
We help you price it, package it and take it to your first clients.
Who buys first?
First clients
With us alongside
We help you price it, package it and take it to your first clients.
Then the next idea
Each new idea gets its own pilot, starting from what you learned on the last one.
Not sure where to start, or already have an AI project underway? Both begin with a 20-minute call.
What happens when you go ahead.
- quoted when you go ahead
- One fixed price
- pilot credited in full
- $10,000
The spec
You sign off
What the AI does and where your people decide.
Build and test
On real client work, alongside your people.
Go live
You sign off
When it does what you agreed in the spec.
First clients
We help you price it, package it and take it to your first clients.
Once it’s live, one person at your firm owns it, with a playbook. If you’d rather we keep running it, we’ll propose a monthly fee tied to what it delivers.
What firms usually try first.
Wait and see
Clients and competitors keep moving while you wait.
Handle it internally
Your people learn a lot. Building a new service on top of a full billable load is hard to fit in.
Buy a tool
The work gets faster, and your competitors can buy the same tool.
Hire an AI strategy consultant
You get a plan. Someone still has to build it.
Hire developers or an AI agency
They build to your spec. Deciding what to specify is the hard part, and it’s where we start.
Questions
You bring one idea, or a question about the whole firm. We work out whether it’s worth doing and where you’d start. If a pilot fits, we send you what it would need from your people before you commit to anything.
Then you’ve spent $10,000 to find out, not the price of a build, and you have our recommendation in writing.
The 20 minutes are free. A pilot is $10,000 for two weeks. A plan is $15,000 for two days. A build is one fixed price, quoted at the end of the pilot, with the pilot credited in full. We don’t bill by the hour.
For a pilot, whoever owns the service line and the people who do the work. For a plan, whoever runs the firm and three to six senior people.