AI Commercialization
You don't need another AI tool. You need to change what you sell.
The Workshop for professional services firms. One day with your senior team. 2–3 offering briefs delivered the next day, ready to test with real buyers.
You already know your business model has to change.
You've done the math. You've bought the tools. You've been to the conferences. What you don't have is a clear path from “we need to change what we sell” to specific offerings your firm can take to market. That's the gap.
You've seen the same data we have.
The firms pulling ahead didn't buy better tools. They changed their commercial model. Here's what that looks like.
3.1×
the ROI when you have an AI commercialization strategy instead of just adopting tools.
Thomson Reuters, 2025
6%
of adopters see meaningful financial results from AI. The rest bought tools without changing what they offer.
McKinsey, 2025
25–40%
is the ceiling on efficiency gains within an existing business model. After that, the only path is changing the model.
BDO
Shawn Yeager, Nashville, TN
This is not my first technology cycle.
30+ years and $300M+ in technology commercialization across browsers, mobile, SaaS, Bitcoin, and AI. You've seen this pattern in your own industry — a disruptive technology forces firms to rethink their revenue model. The difference is having a structured way to act on it in days, not months.
At NYDIG, I worked with major banks on Bitcoin payments. Most stayed in custody and never built new products — the revenue went to the ones that did. I backed music-tech companies building for streaming before the industry caught up. The ones that rethought their pricing are the ones still standing. Microsoft hired me to help their software partners move to cloud. Same story: the firms that redesigned what they sold won.
My skill is turning capability into revenue.
The engagement
Here's what you walk away with.
AI Commercialization Workshop
A full day with your senior team. A facilitated working session, not a presentation. Then I produce polished briefs with positioning, pricing, delivery models, and the first three moves to get each offering to market.
The Workshop uses structured facilitation: diverge-then-converge decision-making, silent individual work before group discussion, and formal prioritization. No brainstorming. No loudest-voice-wins. See the full methodology.
Full-day facilitated session
Managing partner + 3–6 senior people
2–3 offering briefs
Positioned, priced, and ready to test with real buyers
60-minute closing call
Pressure-test assumptions with managing partner
The commercial shifts behind the offerings.
The firms seeing the biggest revenue impact are making at least two of these shifts. The Workshop identifies which ones fit your firm and builds the offerings around them.
From discrete projects to always-on delivery
From waiting for the call to surfacing problems first
From billing time to billing results
From custom work per client to codified platforms
If one new offering generates $50K in its first year, the Workshop pays for itself three times over.
$15,000
Fixed fee. Structured support through first revenue available after the Workshop.
What happens next
Start with a 30-minute conversation.
No pitch. We talk about your firm, what you want to build, and whether the Workshop is the right move. If it makes sense, the next step is the Workshop: a full day with your senior team, then offering briefs ready to test with real buyers.
Built for law, accounting, marketing, consulting, staffing, engineering, financial advisory, and architecture firms.
Questions we hear.
I don't need to, and the model is designed so I don't have to. Your team provides the domain expertise. I provide the commercial framework and AI knowledge. Day 1 is a facilitated working session where your senior people do most of the talking. Neither of us could produce the output alone.
You're not paying for two days of my time. You're paying for 2–3 specified service offerings your firm can put in front of real buyers. If one of those generates $50K in new revenue in its first year, the Workshop paid for itself three times over. Big Four AI strategy engagements run $300K+ over months with different scope and output. This is two days and three offerings ready to validate with real clients.
I don't select, configure, or build technology. I don't run training workshops. I'm not a fractional CAIO. The orientation is commercialization: what you sell, how you price it, and how you get it to market. You leave with specified offerings, not a strategy deck or a tool recommendation.
Start with the free assessment. 8 minutes, no account required. You get a report showing where your firm has real commercial gaps and how you compare to peers. Share it with your partners. If the conversation leads somewhere, we talk. No pressure, no sequence, no follow-up emails.
Good. That means your team has context, which makes Day 1 more productive. Most AI strategies focus on adoption and efficiency. The Workshop focuses on the commercial model: what you sell, how you deliver it, how you price it. An AI strategy that doesn't answer those questions isn't a revenue strategy. It's an implementation plan.
Ready to figure out what you sell next?
30 minutes with Shawn Yeager. No pitch. Talk through what the Workshop looks like for your team.
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