AI Commercialization
Your clients have already decided AI makes your work cheaper.Now what do you sell them?
2–3 new offerings to test with clients before your next pricing conversation. One full day with your senior team produces them.
8-minute report. No account.
You already know your business model has to change.
You’ve done the math. You’ve bought the tools. You’ve been to the conferences. What you don’t have is a clear path from “we need to change what we sell” to specific offerings your firm can take to market. That’s the gap.
You’ve seen the same data we have.
The firms pulling ahead didn’t buy better tools. They changed their commercial model. Here’s what that looks like.
6%
of AI adopters see meaningful financial results. 88% have adopted it. The gap isn’t access to tools.
McKinsey, 2025
6:1
For every dollar spent on software, six is spent on services. That six is your revenue. Sequoia told founders to take it.
Sequoia, 2026
25–40%
is the ceiling on efficiency gains within an existing business model. After that, the only path is changing the model.
BDO, 2026
Shawn Yeager, Nashville, TN
This is not my first technology cycle.
30+ years and $300M+ in technology commercialization across browsers, mobile, SaaS, Bitcoin, and AI. Every cycle follows the same pattern: a disruptive technology forces firms to rethink their revenue model. You’ve seen it in your own industry. What separates those that come out ahead is a structured way to act in months, not years.
At NYDIG, I worked with major banks on Bitcoin payments. Most stayed in custody and never built new products. The revenue went to the ones that did. I backed music-tech companies building for streaming before the industry caught up. The ones that rethought their pricing are the ones still standing. Microsoft hired me to help their software partners move to cloud. Same story: the firms that redesigned what they sold won.
My skill is turning capability into revenue.
The four shifts
Where margin is moving.
The firms gaining margin are making at least two of these shifts.
EpisodicContinuous
From discrete projects to always-on delivery.
The Delivery Shift
ReactiveProactive
From waiting for the call to surfacing problems first.
The Delivery Shift
HoursOutcomes
From billing time to billing results.
The Pricing Shift
BespokeScalable
From custom work per client to codified platforms.
The Productization Ladder
The engagement
Here’s what you walk away with.
AI Commercialization Workshop
A full day with your senior team. A facilitated working session, not a presentation. Then I produce polished specifications for each offering: positioning, pricing, delivery model, and the first three moves your team makes to get it to market.
The Workshop uses structured facilitation: diverge-then-converge decision-making, silent individual work before group discussion, and formal prioritization. No brainstorming. No loudest-voice-wins. See the full methodology.
Full-day facilitated session
Managing partner + 3–6 senior people
2–3 offering briefs
Positioned and priced, tested with clients before you build
60-minute closing call
Pressure-test assumptions with managing partner
If one new offering generates $50K in its first year, the Workshop pays for itself three times over.
$15,000
Fixed fee. Structured support through first revenue available after the Workshop.
What happens next
Start with a 30-minute conversation.
No pitch. We talk about your firm, what you want to build, and whether the Workshop is the right move.
Built for law firms, accounting firms, marketing agencies, consulting firms, staffing firms, engineering firms, financial advisory firms, and architecture firms.
Questions we hear.
I don’t select, configure, or build technology. I don’t run training workshops. I’m not a fractional CAIO. The orientation is commercialization: what you sell, how you price it, and how you get it to market. You leave with specified offerings, not a strategy deck or a tool recommendation.
I don’t need to, and the model is designed so I don’t have to. Your team provides the domain expertise. I provide the commercial framework and AI knowledge. Day 1 is a facilitated working session where your senior people do most of the talking. Neither of us could produce the output alone.
No. Most firms we work with already have a pilot or proof of concept underway. The danger isn’t being late. It’s a year of work before you learn clients won’t pay for what you’ve built. The Workshop specifies each offering tightly enough to put in front of named clients. That’s where the real yes or no comes from, before you commit more budget.
You’re not paying for two days of my time. You’re paying for 2–3 offering briefs, specified and priced. You take them to clients, find what sells, then build only what earns it. If one of those offerings earns $50K in new revenue in its first year, the Workshop paid for itself three times over. Big Four AI strategy engagements run $300K+ over months with different scope and output, per TheStreet’s 2025 reporting on McKinsey, BCG, and Bain fees. This is two days and three briefs you test before you build.
Start with the two-minute Margin Compression Calculator. It shows how much revenue AI is on track to compress at your firm over the next 24 months. If the number gets your attention, the eight-minute assessment names what’s actually blocking you. If you’d rather just talk, book a conversation. No pitch at any step.
Ready to figure out what you sell next?
Thirty minutes with Shawn Yeager. No pitch. Talk through what the Workshop looks like for your team.
Book a conversation