The Map
Two hours on where AI changes what you sell.
A working session for one managing partner. You leave with a map of your own service lines, and the two or three moves worth making first.
$2,500, fixed.
Book the MapDefensible
Judgment and relationships AI can’t replace.
Emerging
Work AI just made newly possible.
Compressing
Commoditizing. Margin slipping away.
Exposed
AI-native competitors can do it directly.
We place your firm’s own service lines across these zones, then pick the moves worth making first.
Your clients already assume you’ve changed.
They’re raising AI in every conversation. Some are asking why they pay you the same as last year. A few are quietly pricing you as if you’d already rebuilt around it, whether you have or not. That pressure is here, and it lands on specific things you sell.
The question underneath it is commercial, not technical: which of those things is AI about to change, and what do you do first? Every AI assessment on the market grades whether you’re “ready.” None of them answers that. This session does, on your own book.
Readiness tells you to adopt tools. It never tells you what to sell, drop, or reprice.
Two hours, three steps.
No homework beyond the assessment. No financial data. You bring the business; I bring what AI makes possible.
Before we meet
8 min
You take the assessment first if you haven’t, or send the results you already have. I read them before we sit down, so we start on your business, not on definitions.
The session
2 hours
We map your service lines onto four zones: what’s exposed to AI-native competition, where margins are compressing, what stays yours because it depends on judgment and relationships, and what’s newly possible because AI changed the economics. Then we settle on the two or three moves worth making first.
Your map
within 2 days
A map in your language: where each service line sits, and what to do about each one. Reposition, reprice, sunset, or pilot. Built to take to your partners, not a transcript.
A map before you commit the team.
Most firms answer “which of our services does AI change” one of two ways: they guess, or they commit a team and $15,000 to find out. This is the step in between. Two hours, one partner, and you leave knowing where you’re exposed and which moves to make first.
It’s me, not an associate. I’ve spent thirty years commercializing new technology across four shifts like this one, more than $300 million in revenue I’ve personally generated. This is the fifth.
Take it to the Workshop and $2,500 comes off the fee. What you build here becomes Day 1’s starting point. You’re testing the thinking on your business before you commit the team or the budget.
Where the map points you.
The bottom of the map is where margin leaks: work that’s commoditizing and work AI-native competitors can take directly. The map names which of your service lines sit there and which of the three moves to make first. Each one lifts that work toward the zones that still hold margin: judgment and relationships AI can’t replace or offerings AI makes newly possible. Each points to a ladder I’ve published in full.
What this is not.
Not an AI readiness score.
Every other AI assessment grades whether you’re ready to adopt tools. This is the opposite question: which of the things you sell AI is about to change, and what to do about it.
Not a sales call.
It’s paid work with an outcome you keep. No pitch attached. If you want to take it further, you’ll raise it, not me.
Not tool selection.
The question is what you sell, not which tools you buy.
Not a lecture.
You leave with a decision about your own business: what to change, and what to leave alone.
Questions
Two hours of direct work with me on your service lines, and a map you keep: your commercial exposure mapped, and the two or three moves worth making first, named and ranked, each with a direction. Sent within two business days.
The assessment is a quick self-serve gauge of where you stand. The Map is two hours with me on your specific service lines, and a map with named moves you can act on.
Same method, different depth. The Map is the Workshop’s first session, run for one firm: it gives you the call on which moves to make and the direction for each. The Workshop builds them, with your senior team and two days, turning a move into an offering specified and priced to the number, ready to put in front of buyers. If you go on, Day 1 starts from the map you already built, so the two days go to building, not orienting. Most firms take the map and run with it; the Workshop is for when you want the offering built with you.
If you take it further, yes: book within 60 days and the $2,500 comes off the Workshop fee. But the map stands on its own. It isn’t a deposit on something bigger.
You and maybe one other partner. A room full of senior people is the Workshop.