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upshift

Financial Advisory Firms

Your clients can get portfolio management for a third of your fee.

The relationship is still yours. Unbundle planning and sell it as a flat subscription, priced on judgment instead of assets. Facet and Domain Money already do.

The pressure financial advisory firms are facing right now.

82%

of Gen Z and millennial AI users have sought AI financial advice.

Intuit Credit Karma, 2025

1 in 10

advisory firms have taken AI into their business strategy. 63% use it for admin work.

Schwab / Logica, 2026

faster revenue growth at top-performing RIAs, which run written plans and stated value propositions.

Schwab Benchmarking, 2025

What firms like yours are designing in the Workshop.

Most firms feel the itch and start experimenting: a few tools, a pilot, a project that looked promising on paper. The expensive version is finding out a year in that clients won’t pay for it. Whether you’re still deciding where to start or already two pilots in, the Workshop narrows what you take to your clients before you commit more budget to building it.

Every engagement is different. Your team’s domain expertise is the input. These are the kinds of offerings financial advisory firms leave with, specified and priced. Your team tests them with named clients, then builds what earns it.

The three shifts behind these offerings

Questions

AUM-fee compression is now in advisors’ own forecasts. Cerulli reports 83% of advisors will charge less than 1% for $5M+ clients by 2026. Global robo-advisor AUM reached $1.97 trillion in 2025 (Statista). Vanguard’s advisory service charges 0.30%, less than one-third of the industry average.

Subscription comprehensive planning, priced separately from AUM. Facet and Domain Money already sell this directly to consumers. Tax-aware wealth transition for multi-generational families. Business-owner liquidity event advisory priced on complexity, not assets. Executive compensation optimization on a subscription. Niche advisors earn $660,000 versus $395,000 for generalists at the 90th percentile (Kitces Research).

Robo-advisors unbundled portfolio management at 0.20–0.30%. Most RIAs still charge ~1% AUM for a bundle of portfolio management and planning. Firms that have unbundled and priced planning as a standalone offering generate 40% more revenue at the 90th percentile (Kitces). The bundle is the constraint.

82% of Gen Z and millennial GenAI users have already sought AI financial advice (Intuit Credit Karma, September 2025). Vanguard moved 0.30% advisory to scale. Facet and Domain Money sell flat-fee subscription planning directly to consumers. Relationships stay; portfolios move to whoever charges less for the same thing.

322 RIA M&A deals closed in 2025, a record. 49% of acquirers are PE-backed consolidators, up from 39% in 2024 (DeVoe & Company). Acquirers are buying for AUM, not advisory relationships. Firms that have productized advisory have a story acquirers don’t yet know how to price.

Only 38% of legal, financial, and tax/accounting professionals use specialized GenAI tools; 60%+ don’t (BCG, 2025). 54% of financial services respondents expect to use GenAI for quantitative analysis, three times the cross-industry average. Adoption has moved on the analysis side; repricing hasn’t followed.