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Financial Advisory Firms

Your clients can get portfolio management from an app. The planning relationship is yours.

Sell comprehensive planning as a flat subscription. Facet and Domain Money already sell it directly to consumers.

The pressure financial advisory firms are facing right now.

$1.97T

in assets is now managed by robo-advisors.

Statista, 2025

0.30%

is Vanguard’s advisory fee, roughly a third of the industry’s 1%.

Vanguard / NerdWallet

82%

of Gen Z and millennial AI users have sought AI financial advice.

Intuit Credit Karma, 2025

What firms like yours are designing in the Workshop.

Most firms feel the itch and start experimenting: a few tools, a pilot, a project that looked promising on paper. The expensive version is finding out a year in that clients won’t pay for it. Whether you’re still deciding where to start or already two pilots in, the Workshop narrows what you take to your clients before you commit more budget to building it.

Every engagement is different. Your team’s domain expertise is the input. These are the kinds of offerings financial advisory firms leave with, specified and priced. Your team tests them with named clients, then builds what earns it.

Questions

AUM-fee compression is now in advisors’ own forecasts. Cerulli reports 83% of advisors will charge less than 1% for $5M+ clients by 2026. Global robo-advisor AUM reached $1.97 trillion in 2025 (Statista). Vanguard charges 0.30%, less than one-third of the industry average, and manages $312 billion in advisory assets.

Subscription comprehensive planning, priced separately from AUM. Facet and Domain Money already sell this directly to consumers. Tax-aware wealth transition for multi-generational families. Business-owner liquidity event advisory priced on complexity, not assets. Executive compensation optimization on a subscription. Niche advisors earn $660,000 versus $395,000 for generalists at the 90th percentile (Kitces Research).

Robo-advisors unbundled portfolio management at 0.20–0.30%. Most RIAs still charge ~1% AUM for a bundle of portfolio management and planning. Firms that have unbundled and priced planning as a standalone offering earn 40% more at the 90th percentile (Kitces). The bundle is the constraint.

82% of Gen Z and millennial GenAI users have already sought AI financial advice (Intuit Credit Karma, September 2025). Vanguard moved 0.30% advisory to scale. Facet and Domain Money sell flat-fee subscription planning directly to consumers. Relationships stay; portfolios move to whoever charges less for the same thing.

322 RIA M&A deals closed in 2025, a record. 49% of acquirers are PE-backed consolidators, up from 39% in 2024 (DeVoe & Company). Acquirers are buying for AUM, not advisory relationships. Firms that have productized advisory have a story acquirers don’t yet know how to price.

Only 38% of legal, financial, and tax/accounting professionals use specialized GenAI tools; 60%+ don’t (BCG, 2025). 54% of financial services respondents expect to use GenAI for quantitative analysis, three times the cross-industry average. Adoption has moved on the analysis side; repricing hasn’t followed.