Marketing Agencies
You already know the deliverable model is breaking. Build what replaces it.
Your clients can generate content themselves now. The question is what you sell instead and how to price it. A full day with your senior team produces the answer.
The pressure marketing agencies are facing right now.
Deliverable Pricing Collapse
Deliverable-based pricing is collapsing. A blog post that took 4 hours now takes 30 minutes.
Client Insourcing
Clients are producing their own content with AI and questioning why they're paying agency retainers.
Undercutting on Price
Competitors are undercutting on price because they've figured out the AI-augmented model and you haven't.
S4 Capital (parent of Monks, one of the most prominent AI-forward agencies) reported net revenue down 12.7% in H1 2025, with headcount cut 8.9%. Its CEO stated: "The reality is AI is eating the agency business." 83% of marketing leaders say they would reduce agency spending if they could fully automate content creation.
Free Assessment
See how your firm compares.
8 minutes. You get an assessment showing where your firm has real commercial gaps, how you compare to peers in your vertical, and a report you can take to your next partner meeting.
See Where You StandWhat firms like yours are building.
Every engagement is different. Your team's domain expertise shapes the output. These illustrate the kind of offerings marketing agencies design in a single working day.
AI content strategy and governance service
Clients generate content, you provide the strategy, quality control, and brand governance. Retainer-based.
Performance marketing with AI-driven optimization
Real-time campaign optimization using AI. Sold on performance outcomes, not deliverable volume.
AI-augmented brand intelligence subscription
Continuous competitive monitoring, sentiment analysis, and market positioning. Monthly recurring revenue.
Related reading
The Music Industry Made This Mistake. Your Firm Is About to Make It Again.
Labels fought streaming. Banks missed the shift to fast, cheap digital payments. Enterprise software vendors treated cloud as cheaper hosting. The same pattern is playing out in professional services right now.
What 'Sellable AI Offerings' Actually Look Like
Most firms know they need new AI-driven services. Few know what a finished offering looks like — the brief, the pricing, the delivery model, the first client conversation.
Sequoia Just Put a Trillion-Dollar Bounty on Your Business
Sequoia Capital told its portfolio companies that the next trillion-dollar company won't sell software. It will sell the work professional services firms do now.
$15,000
Fixed fee. A full day with your senior team. 2–3 offerings ready to test with real buyers.
Book a Conversation30 minutes with Shawn Yeager. No pitch.