Marketing Agencies
You already know the deliverable model is breaking. Build what replaces it.
Your clients can generate content themselves now. The question is what you sell instead and how to price it. A full day with your senior team and you leave with 2–3 new offerings, specified and priced.
The pressure marketing agencies are facing right now.
Deliverable Pricing Collapse
Deliverable-based pricing is collapsing. A blog post that took 4 hours now takes 30 minutes.
Client Insourcing
Clients are producing their own content with AI and questioning why they’re paying agency retainers.
Undercutting on Price
Competitors are undercutting on price because they’ve figured out the AI-augmented model and you haven’t.
S4 Capital (parent of Monks, one of the most prominent AI-forward agencies) reported net revenue down 12.7% in H1 2025, with headcount cut 8.9%. Its CEO stated: "The reality is AI is eating the agency business." 83% of marketing leaders say they would reduce agency spending if they could fully automate content creation.
Assessment
See how your firm compares.
8 minutes. You get an assessment showing where your firm has real commercial gaps, how you compare to peers in your vertical, and a report you can take to your next partner meeting.
See Where You StandWhat firms like yours are designing in the Workshop.
Every engagement is different. Your team’s domain expertise shapes the output. These are the kinds of offerings marketing agencies leave with, specified and priced. Your team or an implementation partner builds and tests them with named clients.
AI content strategy and governance service
Clients generate content, you provide the strategy, quality control, and brand governance. Retainer-based.
Performance marketing with AI-driven optimization
Real-time campaign optimization using AI. Sold on performance outcomes, not deliverable volume.
AI-augmented brand intelligence subscription
Continuous competitive monitoring, sentiment analysis, and market positioning. Monthly recurring revenue.
Related reading
Your Team Won’t Cannibalize Their Own Work
Asking your senior people to identify what AI can replace is asking them to flag parts of their own job that might disappear. That conversation needs a different structure.
The Music Industry Made This Mistake. Your Firm Is About to Make It Again.
Labels fought streaming. Banks missed the shift to fast, cheap digital payments. Enterprise software vendors treated cloud as cheaper hosting. The same pattern is playing out in professional services right now.
What 'Sellable AI Offerings’ Actually Look Like
Most firms know they need new AI-driven services. Few know what a finished offering looks like — the brief, the pricing, the delivery model, the first client conversation.
$15,000
Fixed fee. A full day with your senior team. 2–3 new offerings your team or an implementation partner builds and tests.
Book a Conversation30 minutes with Shawn Yeager. No pitch.