Marketing Agencies
Your clients can generate content with AI. What do they still need you for?
When the deliverable is something AI can produce, the agency model breaks. The answer isn't better AI tools — it's different offerings.
The pressure marketing agencies are facing right now.
Clients are producing their own content with AI and questioning why they're paying agency retainers.
Deliverable-based pricing is collapsing — a blog post that took 4 hours now takes 30 minutes.
You've bought AI tools for the team but haven't changed what you sell or how you price it.
Competitors are undercutting on price because they've figured out the AI-augmented model and you haven't.
What the Workshop produces for marketing agencies.
Two days with your senior team. You leave with 2–3 offerings like these — specified, priced, and ready to take to market.
AI content strategy and governance service
Clients generate content, you provide the strategy, quality control, and brand governance. Retainer-based.
Performance marketing with AI-driven optimization
Real-time campaign optimization using AI — sold on performance outcomes, not deliverable volume.
AI-augmented brand intelligence subscription
Continuous competitive monitoring, sentiment analysis, and market positioning. Monthly recurring revenue.
$15,000
Fixed fee. Two days. 2–3 offerings ready to sell.
30 minutes with Shawn Yeager. No pitch.