Clarity Isn’t Commitment
Partners agree at every quarterly meeting that something has to change. Nothing moves by the next one, because the partners who vote on the change are paid from the work it would cut.
After the billable hour.
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When McKinsey says expertise is commoditizing, the commoditization has already happened. Your clients read McKinsey, and the case for paying you less is in their hands.
“Clients would hear us talking about using AI and say, ‘We want our fair share of those efficiencies.’” That’s Dan Priest, PwC’s chief AI officer, describing the conversation from the other side of the table.
Buying the platform never forced the firm to change its price, so the firm kept charging what it always had.